Surf City opened without a website. Someone could hear about the place and have nowhere to go look at it: no rooms to see, no rates to check, no way to book straight with the resort.
We built the whole thing from scratch. The coast and the rooms lead, the rates are plain, and booking direct is the obvious move.
They hit 80% occupancy inside their first 120 days, with most of the bookings coming through the site.
Was
No website at all. Nowhere to send anyone who heard about the place.
Now
80% occupancy in 120 days
Occupancy across the resort’s first 120 days, with most of the bookings coming through the site.