Conrad’s cases are full of pieces people save up for. The old site didn’t say that. It looked cheaper than anything in the store, and people searching for a jeweler nearby often didn’t find it at all.
We rebuilt it to lead with the jewelry: big, honest photography, the store and its hours easy to find, and the pages a search engine needs to show Conrad to someone shopping locally.
Calls to book an appointment climbed 57%. The site finally looks like the pieces inside it, and it turns up when people go looking.
A dated site that looked cheaper than the cases, and hard to find locally.
+57% more appointment calls
Calls to book an appointment in the six months after launch, versus the six before. More of them start with someone finding Conrad in a local search.
“The new website doesn’t just look good — it makes the whole business look bigger and better than ever.”