Surf City’s old site worked, but it didn’t feel like standing on the beach — and it nudged guests toward third-party booking sites that take a cut of every stay.
We brought the coast and the rooms to the front, and made booking direct the obvious, easy choice.
Direct bookings — the ones the resort keeps in full — rose 50%.
Was
A working site that didn’t feel like the resort.
Now
+50% more direct bookings
Direct bookings in the six months after launch, versus the six before.