People pick a restaurant on their phone, in the minute they decide where to eat. Bijou’s menu lived in a PDF that pinched and zoomed and made a hungry person work for it — so plenty of them just closed the tab.
We rebuilt the menu to read cleanly on a phone, with the dishes up front and the phone number one tap from anywhere. Nothing to download, nothing to pinch.
In the six months after launch, calls to the restaurant went up 80%. Same food, same kitchen — the site just stopped getting in the way.
Was
A menu trapped in a phone-unfriendly PDF.
Now
+80%more calls
Calls in the six months after launch, compared with the six before.
