Pumpkin Rick
E-commerce / Agriculture
The Challenge
Pumpkin Rick is a personality-driven brand in the giant pumpkin community—yes, that's a real thing, and it's competitive. The existing site didn't capture the energy and personality of the brand. They needed an e-commerce platform that could handle seeds, merchandise, and seasonal products while staying true to their fun, slightly eccentric identity.
Our Approach
We leaned into the brand's personality hard. Bold colors, playful copy, and a shopping experience that feels like an adventure. The e-commerce platform handles everything from seed packs to apparel, with seasonal product launches built into the workflow. We made it impossible to visit without smiling.
The Results
Sales through the website grew substantially after launch. The brand's online community expanded, and Pumpkin Rick became even more recognizable in the giant pumpkin world. Repeat customer rates climbed as the shopping experience improved.